A comprehensive content strategy and technical review of the website to improve keyword performance.
An overhaul of AdWords campaigns, lowering cost-per-click and increasing click-thru-rate.
Improved navigation between classroom website and e-commerce website, to increase repeat business.
A monthly, multi-platform social calendar, combining educational posts, industry news and promotion.
A monthly email calendar to fully leverage the different segments of a 90,000 contact email database.
A counter intuitive website architecture and navigation, plus a poorly devised inbound linking strategy led to a high bounce rate and low average pages/session. By improving the navigation, user experience and website design, we were able to dramatically improve the time visitors spent on the website, as well as the number of pages they visited, reducing bounce rate and increasing average page views/session.
IMG updated CTA’s to make them more visible and help guide customers towards conversions.
New images instantly lifted up the webpages and provided a more visually appealing experience for website visitors.
A new, simpler and intuitive navigation bar helped guide visitors to the content that they need and make the website easier to explore.
The old footer contained nothing more than a website logo and social media links. IMG updated the footer to include useful links, contact information and support hours to create an all around smooth user experience.
Driving traffic to the website was a substantial focus for us, but with that we wanted to increase user engagement. By creating a robust content strategy consisting of blogs, email nurturing campaigns using marketing automation and consistent social media posting and management of communication, IMG helped increase WEBSITE ENGAGEMENT & CONVERSIONS.
The average session duration increased by 159% in the first year of engagement. Improving the user experience impacted the time users spent on the page as well as page views. The total page views increased by 1,146% over the first 12 months.
The end result was increased user engagement, measured both by page views and average session duration.
With the increase of traffic and average page views, the compounding effect was an increase from 312,701 page views in trailing 12 months prior to IMG’s engagement, to 3,355,120 page views in the first 12 months of the IMG engagement. An increase of 973%.
Average Session Duration for the trailing 12 months prior to IMG’s engagement was 2 minutes, 35 seconds. At the end of the 12 month period following IMG’s engagement, it was 7 minutes, 26 seconds, a nearly 3X improvement. Reshaping the school’s inbound marketing strategy had a direct impact on their revenue.
IMG reconstructed their website creating a positive user experience, curated a content strategy that drove growth and engagement, and rebuilt their paid campaigns to provide more visibility to their brand. Driving more traffic to the website and increasing the time users spent on the site affected their sales dramatically.
The culmination of all of these efforts was a positive increase in revenue over the first 12 months of IMG Engagement.
With IMG’s assistance, our client was able to revamp their marketing strategy and optimize their digital presence. The partnership led to an influx of website traffic resulting in positive sales and revenue increase. IMG delivered measurable solutions to help the school improve their marketing campaigns and maximize their return on investment.« Back to Case Studies
“Diane and I want to thank IMG for building and creating our new DaHunt for the cure website. Working with IMG Digital was such a pleasure, your complete understanding of our mission was a key component in building the site and having such a great presentation, being a charitable organization that means so much… your ongoing support is key to our success! We are looking forward to working with you on future projects! Thanks and warmest regards”