To measure our performance and define success we tracked organic traffic, keyword rank and search visibility.
To achieve our goals, our strategy focused on creating new relevant content, revising the existing website content and layout and performing technical search engine optimization tactics. Working in conjunction with the client, we modified the website copy to incorporate the desired keywords, deployed 7 blogs on relevant topics and modified meta descriptions, url taxonomy and tags for improved organic results.
Over the first eight months of the engagement organic traffic has increased 88% year over year.
Performance for the targeted keywords over the engagement improved dramatically, with 9 improving rank, 2 declining and 3 remaining in their original position, as tracked by SEMRush.
Search Visibility increased from 3% in October, to 5.32% in May. A 77% improvement.
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“Diane and I want to thank IMG for building and creating our new DaHunt for the cure website. Working with IMG Digital was such a pleasure, your complete understanding of our mission was a key component in building the site and having such a great presentation, being a charitable organization that means so much… your ongoing support is key to our success! We are looking forward to working with you on future projects! Thanks and warmest regards”