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Harry Hunt Architects

KPIS

To measure our performance and define success we tracked organic traffic, keyword rank and search visibility.

TACTICS

To achieve our goals, our strategy focused on creating new relevant content, revising the existing website content and layout and performing technical search engine optimization tactics. Working in conjunction with the client, we modified the website copy to incorporate the desired keywords, deployed 7 blogs on relevant topics and modified meta descriptions, url taxonomy and tags for improved organic results.

RESULTS

Over the first eight months of the engagement organic traffic has increased 88% year over year.

Performance for the targeted keywords over the engagement improved dramatically, with 9 improving rank, 2 declining and 3 remaining in their original position, as tracked by SEMRush.

Search Visibility increased from 3% in October, to 5.32% in May. A 77% improvement.

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