The Buyer’s Journey Has Evolved

What is the Buyer’s Journey?

The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. The buyer’s journey consists of: Awareness, Consideration and Decision.  You can personalize your sales process to the buyer’s context by understanding the buyer’s journey.  By incorporating the buyer’s journey into your marketing strategy, you can further understand your prospects’ specific needs and provide them with helpful solutions.

buyers journey awareness

Awareness

Prospect is experiencing and expressing symptoms of a problem or opportunity. Continues to research using Search Engines (Google) to more clearly understand, frame and give name to their problem.

e-Books

White Papers

Editorial Content

Analyst Report 

buyers journey consideration

Consideration

Prospect has now clearly defined and given a name to their problem or opportunity. Committed to researching and understanding all of the available methods to solving the defined problem or opportunity.

Case Studies

Expert eGuides

PodCast

Webinar 

buyers journey decision

Decision

Prospect has now decided on their solution strategy, method or approach. Compiles a long list of all available products in the given solution strategy to make a final purchase decision.

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Demos

Consultations

Quotes / Estimates

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