An online real estate school offering live and online business and real estate courses. Students from across the state were able to purchase and take courses online.
The end result was increased user engagement, measured both by page views and average session duration.
IMG reconstructed their website creating a positive user experience, curated a content strategy that drove growth and engagement, and rebuilt their paid campaigns to provide more visibility to their brand. Driving more traffic to the website and increasing the time users spent on the site affected their sales dramatically.
The culmination of all of these efforts was a positive increase in revenue over the first 12 months of IMG Engagement.
With IMG's assistance, our client was able to revamp their marketing strategy and optimize their digital presence. The partnership lead to an influx of website traffic resulting in positive sales and revenue increase. IMG delivered measurable solutions to help the school improve their marketing campaigns and maximize their return on investment.