Grow Better w/ Inbound Marketing
Developing a successful Inbound Marketing presence takes time, investment and is one of the smartest approaches if you intend to grow your online lead flow. The phrase was defined by the founders of HubSpot in Cambridge, Massachusetts. It is now the preeminent approach to digital marketing and is officially defined as follows:
"Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.
Unlike outbound marketing, with inbound marketing, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business."