Businesses must be in control of their digital brand. The difficulty is that your brand has tentacles all over the web. For example, when a business establishes a new phone number, bots go to work setting up new business listings. This causes discrepancies online and "confuses" the search algorithms, thereby hurting your organic search engine optimization.
Customers are using GPS, apps, social media, Artificial Intelligence ("AI") and other sources to glean information about your business.
If your business' pin on the map is out of place (which we see happen in urban settings, especially), customers will get directions from Apple Maps and Google Maps to the wrong location! This spells DISASTER for bricks-and-mortar businesses
With Yext's Digital Knowledge Management you can ensure all third-party directories, search results, and navigational platforms have accurately stored your business data such as hours of operation, menu, location, and special offers. With uniform and accurate information spread across relevant local searches you are exponentially increasing opportunity for your brand to appear.
In partnership with Yext, IMG Digital provides the platform for businesses to be able to effectively and simply manage their online branding presence.
Customers are searching for your business through search engines, maps, social media, AI, and more.
Be sure that the information your customers are gathering about your business is synonymous in all of the locations they're searching to reduce the confusion and appear in more searches.