Marketing automation is the process of using affordable, subscription-based technology to organize, personalize and automate the content and messaging you send to your prospects, clients, peers and other contacts. Instead of sending out non-specific emails and messaging to a mass database, why not send personalized emails to those with different interests and expectations? The proper implementation of marketing automation into your marketing processes and sales operations ensures your contacts are sent appropriate and timely emails based on event-based triggering, scoring and more tactics.
Workflows moves your leads through the marketing funnel by nurturing them using event-based triggers. Prospects, leads and or customers receive communication based on their actions on your site. You can use workflows for both external and internal communication. Our team uses workflows in creative ways to connect applications, people and processes while building data and visibility into your company’s sales and marketing operation.