IMG's MarTech Blog

19 Sep 2020

Atmosphere Academy Relies On IMG Digital’s Creative Team

Case Studies

Creating an Efficient, User-Friendly Website Atmosphere Academy went through an entire website transformation. The original website had very little branding and needed to be uniform and easy to read for the viewer.

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01 Sep 2020

Web Development: Testing Your Website

Search Engine OptimizationnameWebsites

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies Written by Nick Simard on 06.28.19 To put it bluntly, if you’re not retargeting your website visitors, you’re missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns. When someone visits your website, you’ve got a unique […]

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01 Sep 2020

Don’t Miss These 3 Foundational Retargeting Strategies

Paid Digital AdvertisingnameSearch Engine MarketingnameSocial Media MarketingnameStrategic Digital Marketing

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies Written by Nick Simard on 06.28.19 To put it bluntly, if you’re not retargeting your website visitors, you’re missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns. When someone visits your website, you’ve got a unique […]

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01 Sep 2020

What is a Webhook? [DEFINITION]

Definitions

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies Written by Nick Simard on 06.28.19 To put it bluntly, if you’re not retargeting your website visitors, you’re missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns. When someone visits your website, you’ve got a unique […]

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24 Aug 2020

4 Web Design Elements Guaranteed to Increase Conversion

Graphic DesignnameMarketing AutomationnameWebsites

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies Written by Nick Simard on 06.28.19 To put it bluntly, if you’re not retargeting your website visitors, you’re missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns. When someone visits your website, you’ve got a unique […]

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24 Aug 2020

Protect Your Website with these 9 Key Elements

Websites

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies Written by Nick Simard on 06.28.19 To put it bluntly, if you’re not retargeting your website visitors, you’re missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns. When someone visits your website, you’ve got a unique […]

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21 Aug 2020

5 Imperatives to Building a Killer Website

Websites

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies Written by Nick Simard on 06.28.19 To put it bluntly, if you’re not retargeting your website visitors, you’re missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns. When someone visits your website, you’ve got a unique […]

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08 Apr 2019

Non-Profit Website Redevelopment

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

The Process IMG reviewed several WordPress templates and found multiple we thought were ideal for this non-profit site. Once presented, DaHunt for the Cure selected our first template choice and we began to build the site.  We repurposed the content that existed on their current site and made a list of items we needed from DaHunt. We used the most […]

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08 Apr 2019

Dramatic Digital Marketing Gains for Online School

Case StudiesnameDigital MarketingnameWebsite Development

The Process Across the board increase in traffic by source! Direct +31% YoY IncreaseOrganic+11% YoY IncreasePaid +223% YoY IncreaseReferral +770% YoY Increase Social +100% YoY IncreaseDisplay +39% YoY DecreaseEmail Increase from 14 users in T12 to 20,080   Tactics Employed Content Optimization for Improvement in Organic ResultsA comprehensive content strategy and technical review of the website to improve keyword performance. […]

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08 Apr 2019

Insurance Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

IMG developed a digital strategy for JDM while building the wireframe for their website. Optimized for advanced functionality, this cohesive approach is applied to each of our clients’ unique projects.

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25 Mar 2019

Market Research Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

We worked as a partner for AMB to upgrade the firm’s website, branding and digital marketing strategy w/ marketing automation.

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25 Mar 2019

Medical Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

In preparation for upcoming clinical trials, Mutivir required a website that would inform and help recruit potential trial participants with HIPAA guidelines.

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25 Mar 2019

Publishing Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

We worked with TownVibe to evolve their strategy from a publishing company to include a new website approach and to facilitate the sales of new digital marketing services. 

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25 Mar 2019

Real Estate Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

We worked with Carlyle Property Management to completely redesign their website and HubSpot COS.

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25 Mar 2019

Software Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

We developed an upgraded version of KWI’s website that matched the design of their POS software and integrated it into their HubSpot Professional portal.

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25 Mar 2019

e-Commerce w/ Retail Locations Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

IMG provided continuous user experience (“UX”) optimization on Primo’s multiple web properties as well as communication strategy and delivery on instances of both HubSpot and Shopify.

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25 Mar 2019

Hospitality Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

For Serendipity Labs, we elevated their website’s aesthetic to appeal to its target clientele and acted as an outsourced digital marketing partner as they grow and evolve. 

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21 Mar 2019

Charter School Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

Atmosphere Academy, a Public Charter School has relied on IMG for the past several years for full website support and branded design for their 3 locations in the Bronx.

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20 Mar 2019

Non-Profit Website Development

Case StudiesnameNon ProfitnameWebsite DevelopmentnameWordPress

The goal for DaHunt’s new site was to update its content, make the appearance more inviting, and improve user experience defined navigation and CTAs.

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