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MarTech Blog

December, 13 2019

What is a Webhook? [DEFINITION]

Definitions

Webhook, also referred to as a user-defined HTTP callback, is a common term in web development.  Read More

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June, 28 2019

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies

Digital Marketing Definitions Paid Campaigns Social Media

To put it bluntly, if you're not retargeting your website visitors, you're missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns.   When someone visits your website, you'v[...] Read More

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May, 22 2019

Web Development: Testing Your Website

Search Engine Optimization Website Development

One of the most exciting parts of creating a brand is launching your website. After months of planning, brainstorming, and development, there is nothing more satisfying than the initial launch. Howeve[...] Read More

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May, 15 2019

Wireframe and Sitemap: the Backbone of Your Website

Definitions Search Engine Optimization Website Development

In the age of digitalization, just having a website is not sufficient anymore for any business. Your website has to be orderly structured and provide a unique user experience to convince the customer [...] Read More

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May, 08 2019

Web Content: The Inbound Approach

Inbound Marketing Website Development

The content you include on your website is your bread and butter, the reason people visit your page and engage online with your company. But your website doesn’t need to be stuffed with information to[...] Read More

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May, 01 2019

All Websites Are Not Created Equal: Picking the Right CMS and Hosting

Martech Apps Website Development

So, you want to build a new website. What a great chance to tell your company story. But before you get started, take a minute to consider some elements that will serve as the foundation of your site [...] Read More

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April, 24 2019

5 Ways to Keep Your Website Good As New

Your website is the most visible representation of your business. As visual buyers, you want your target audience to see an authentic reflection of your business that sets you apart from the competiti[...] Read More

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April, 23 2019

Website Security: 9 Key Terms and Tech to Protect Your New Site

Definitions Martech Website Development

Creating a new website is an exciting time for a business: a new stage built to generate new customers. During all this excitement, it’s critical to make sure that your new site has the appropriate se[...] Read More

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April, 17 2019

Our 7 Favorite Apps of 2019 to Amp Up Your Website

Digital Marketing Martech Apps Website Development

Your website is the first impression prospects have of your business.   So you want to make it easy to perform the task they set out to do -- whether it's to read content, make a purchase, or sign up [...] Read More

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April, 16 2019

7 Tools to Dominate Google (#5 is going to shock you!)

Digital Marketing Martech Search Engine Optimization Website Development

Leveraging SEO is key to creating a great website that rank’s high on Google Search. You have to understand how to get the right traffic to your site in a highly competitive online world. Read More

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April, 10 2019

4 Web Design Elements Guaranteed to Increase Conversion

Website Development

Your website is more than just the pretty face of your business. Designed correctly, it can work hard to create conversions with elements that encourage visitors to buy or request more information. Read More

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April, 09 2019

Web Design: Balancing Aesthetics and Information

Digital Marketing Website Development

Websites are the real showcases of a business' marketing strategy today. Brilliant and beautiful design techniques can come into play, telling a company’s story with innovative tactics and engaging vi[...] Read More

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