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Marketing + Sales + Technology


October, 12 2018

How to Build a Chatbot

Marketing Automation Marketing Strategy MarTech

What Is A Chatbot? A chatbot is a form of artificial intelligence (AI) that has automated conversations with users. Chatbots have predetermined responses and simulate human conversation. They are espe[...] Read More

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September, 19 2018

How to Win w/ Email Marketing

Digital Marketing Email Marketing

Are you still sending e-blasts and praying something will happen as a result of your one-way, outbound communication?   Or, are you an inbound marketer (What is Inbound Marketing, you ask?) who uses m[...] Read More

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September, 19 2018

Innovative FinTech Apps We're Following

MarTech FinTech

FinTech is a buzz term commonly used to describe the space occupied by companies that develop financial applications ("apps"). Since it's a hot space, there's a ton out there and inevitably many ideas[...] Read More

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September, 19 2018

7 MarTech Apps to Supercharge Your Digital Marketing

MarTech

Supercharge Your Digital Marketing w/ the Right Apps Read More

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September, 19 2018

The Structure of a Successful Paid Search Campaign

Digital Marketing Paid Search Content Marketing Keywords & Phrases

With pay-per-click ("PPC") advertising, the saying “you get what you pay for” could never be more true. While PPC advertising allows marketers to gain search engine placement for their content - only [...] Read More

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September, 17 2018

Click Through Conversion [DEFINITION]

Marketing Definitions

A click-through conversion occurs when a user views your advertisement and clicks on it. From that point they convert in a certain day timeframe, either through a purchase, lead, or whatever your conv[...] Read More

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September, 07 2018

Lifecycle Stages [DEFINITION]

Marketing Definitions Lifecycle Stages

Lifecycle stages help give you an understanding of where your contacts stand in your marketing and sales process. Knowing the stage of a contact can help you better nurture, determine qualified leads [...] Read More

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August, 27 2018

User Experience ("UX") [DEFINITION]

Marketing Definitions Website Development

User Experience refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of [...] Read More

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August, 15 2018

Landing Page [DEFINITION]

Marketing Definitions

Landing pages are simply a specific website page that is used for a specific campaign or conversion objective. Read More

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