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MarTech Blog

January, 24 2019

Google Ads and Google AdWords Express: The Difference

Paid Campaigns

Google Ads vs. Google AdWords Express If you’re a business owner, you’ve probably thought about the benefits of advertising on Google. Bringing your ad to the top of Google’s search results is a sure [...] Read More

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January, 17 2019

How Does Quality Score Affect Your Google AdWords Performance?

Paid Campaigns

How it works and how to increase your quality score! Working with Google AdWords can be challenging, especially when it comes to understanding the effect your Quality Score has on your account. Basica[...] Read More

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January, 15 2019

7 Chrome Extensions You Need To Effectively Manage SEO

Search Engine Optimization Martech

Interested in boosting your SEO skills with the right Chrome extensions? Here are our favorite plugins. Search Engine Optimization (SEO) tasks don’t need to be time-consuming on a daily basis. There a[...] Read More

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December, 21 2018

7 SEO Trends that Will Matter Most in 2019

Search Engine Optimization

From "solopreneurs" to seasoned marketers, everyone rants and raves about the need for better SEO / Search Engine Optimization. A website is a base of operations for many businesses and directing orga[...] Read More

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November, 14 2018

Is Your Marketing Team Keeping Up With Martech?

Martech

With consumers expecting personalized communications from companies, and e-commerce on the rise, a CMO's job is becoming more and more tech-oriented. Luckily they have marketing technology to rely on.[...] Read More

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November, 10 2018

Inbound vs. Outbound Marketing

Inbound Marketing

Build Your Digital Marketing Machine  Mix the "Old" with the "New"   Outbound Marketing, the "Old" Outbound marketing, a more traditional marketing strategy, is when a company initiates the interactio[...] Read More

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November, 07 2018

HubSpot vs. Infusionsoft vs. Marketo

Apps Martech

Comparison of Marketing Automation Software To help you decide which option is right for your company, here's a closer look at three (3) of the best platforms: HubSpot, Infusionsoft and Marketo. For u[...] Read More

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November, 02 2018

Grow with Pinterest

Social Media

Increase Sales + Improve Your Website's SEO   Consider that Pinterest provides a powerful social media marketing platform to sell your goods and services while providing organic SEO "Juice" for your w[...] Read More

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October, 26 2018

Segmenting Your Audience Is Paramount

Digital Marketing

A recent market analysis, showed that segmented email marketing campaigns produces 30% more opens and 50% more click-throughs than general email marketing campaigns. Email marketing provides an inexpe[...] Read More

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October, 25 2018

What is Day Parting? [DEFINITION]

Definitions

One of the greatest benefits of choosing digital advertising as an option in your campaigns is the ability to split up your message based on the time of day, hence the term "day parting." For example,[...] Read More

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October, 25 2018

What are Accelerated Mobile Pages ("AMP")? [DEFINITION]

Definitions Search Engine Optimization

Accelerated mobile page or AMP is a project run by Google. Google launched AMP to improve the user experience for mobile users and also to compete with Facebook Instant Articles and Apple News. AMP is[...] Read More

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October, 23 2018

What is Cost Per Lead ("CPL")? [DEFINITION]

Definitions Digital Marketing

Often abbreviated as CPL, cost per lead, is an effective online advertising pricing model, where the advertiser pays for an explicit sign-up from a visitor interested in the ad’s offer. It is also com[...] Read More

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