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4 Tips to Optimize Your Website for Search Engines

Written by Michal "Micki" Huizinga on 03.13.19

How important is it for you to have an optimized website? Well, in 2018, Google brought in nearly 75% of all global desktop search traffic.

 

 

What this tells us is that people are searching for information, products, and services. If they're not finding your website in the process, then you're missing out on a ton of traffic. But how do you go about optimizing your site for search so your prospects can find you?

 

Let's take a look at four simple tips you can implement today.

 

 

Conduct Thorough Keyword Research

 

The first step to improving a website's SEO is to optimize targeted keywords and phrases.

 

Tools like Google Keyword Planner and Moz can generate a list of relevant key phrases your target customers are using. The idea is to find keywords with high monthly search volumes and low competition. These terms will usually fall somewhere in the middle. Just be sure any key phrases are chosen with the right user intent in mind.

 

Use these keywords throughout your website, including in titles, meta titles, meta descriptions, subheadings, and throughout the content of each page. If you have a blog, then be sure they incorporate targeted key words as well.

 

However, don't spam your content with keywords. Aim to place 3-5 primary keywords and a variety of secondary (related) keywords throughout the page. Focus on the title, subheadings, and first paragraph.

 

 

Publish Regular Blog Content 

 

Today's consumers are looking for information, not promotions. If you can deliver content that educates them on their problems, answers their questions, and offers actionable advice, then you're in the money.

 

A blog is a perfect platform for engaging your target audience (while also establishing your authority). Find topic ideas by using tools like Answer the Public, which shows the questions internet users are typing in based on keywords. Use these results to write up a list of topics so you have a consistent flow of blogs.

 

By publishing content regularly, you can supply search engines (and your audience) with fresh quality content that's optimized and ready to rank.

 

 

Integrate Google Analytics

 

You don't want to sit around waiting to see if your website and content are going to rank high. It's essential to actively collect and analyze data.

 

How do you do this?

 

Google Analytics is an excellent tool for keeping an eye on your search ranking, traffic, conversions, and other vital metrics.

 

With this information, necessary improvements can be made along the way. For instance, if specific pages and blog posts are getting more traffic than others, you can use successful pages as an example to optimize others that need TLC.

 

Experiment with topics, writing style, and headlines to see if it helps to improve traffic in other areas of your site.

 

 

Never Stop Testing

 

Even when your website gets to a comfortable position in the search engine page results (SERPs), don't stop. Optimization is an on-going effort, especially since Google is always changing its algorithms.

 

You may find that what works today won't work tomorrow. This can send your site ranking plummeting to the depths of the SERPs.

 

The remedy: stay abreast of Google updates and SEO trends to ensure your website stays ahead.

 

 

Improve the SEO of Your Website Today

 

The beauty of SEO is that it continues working for you day and night. And as long as you're implementing the right strategies, you can bring about long-term results.

 

It requires consistency and patience. You won't make it to the first page of Google overnight, but once you do, you'll reap great rewards.

 

Need help getting here? No problem -- reach out to the experts at IMG Digital + Inbound today!

 

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Topics: Digital Marketing, Search Engine Optimization, Website Development