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7 MarTech Apps to Supercharge Your Digital Marketing

Written by Nick Simard on 09.19.18

Better Digital Marketing w/ the Right Apps

You can only get so far without having the tools needed to get the job done. Today, working smarter, not harder is more than just a saying – it’s a reality. The marketing applications we have at our disposal make this possible. With this list, you can begin transforming your marketing strategies and boosting your results. So check them out and see if they help your business marketing efforts! 

When you’re a small business owner, you get used to wearing multiple hats. Many may even refer to you as a Jack or Jill of all trades. The only problem here is that you never truly master any of your skills. And worse, it takes you from running and growing your business. However, if you end up doing your own marketing, you’re going to need the right tools to streamline your efforts. In this post, we’re going to look at some of the best marketing apps you can use for your small, medium, or even large business. Let’s review...  




You’ve likely heard about HubSpot and its marketing automation features. In fact, HubSpot coined the popular term, "inbound marketing." It makes it to our list of top apps for this very reason – it handles many of the mundane tasks that normally bleed the hours out of your day.  

This platform isn’t free, but worth every penny. You can easily manage your email lists and campaigns, create email templates, modify your website, post and schedule content for your blog, and build landing pages. The analytics tools are also worth noting since it’s valuable for keeping an eye on where traffic comes from and what they do once they interact with your content. And if you’re worried that you’re in over your head, you can find a plethora of training courses available to you free of charge.


Would you like HubSpot for FREE?

Download on the App Store logo Get It On Google Play logo




When you’re trying to boost your conversion rates, tools like Sumo can be very valuable. It’s widely used for its popup features, which can help capture the attention of visitors and potentially convert them. It integrates into WordPress, Shopify, Magento, and BigCommerce. 

You can create A/B split tests to see which of your popups perform best. It’s also useful for reducing your abandoned cart rate. If you run an e-commerce shop, you can use exit-intent popups to help prevent users from leaving before checking out. Like, for example, offering free shipping or a discount on their next order.




Say you already have a few tools you like to use for your business marketing. You can integrate these web apps right into Zapier. This includes applications like MailChimp, Twitter, Google Sheets, Trello, Facebook Lead Ads, Facebook Pages, and Slack, to name a few. It’s an excellent way to align your sales and marketing departments and automate your processes. One of its strongest features is that you can pass information between apps with workflows known as Zaps.

Try out Sumo for FREE 



Lucky Orange

Sometimes, you need a little more intelligence to improve your website. How optimized are your web pages for users? Is your bounce rate unusually high because your layout and design are confusing or complex? One way to find out is to use heat mapping features like you’ll find offered by Lucky Orange. With this tool, you can stop asking questions and begin answering the reason behind why your visitors aren’t                                                                       converting. 

You’ll see where they look first, second, third, and right before they leave your site. With the increased intelligence, you may be able to remove whatever is causing the users to leave prematurely.



Survey Monkey


It’s always great to know what your audience is thinking and the only way to know for sure is to ask. With Survey Monkey, you can create compelling and engaging surveys to get insights directly from your target customers.  

This is more than just your typical surveying tool. It comes with sophisticated business templates and analytics you can use to enhance your marketing efforts. You can extract and share actionable insights with your marketing team. Plus, you can integrate apps like MailChimp, Marketo, Oracle, Hootsuite, HubSpot, Eventbrite, and Salesforce.

Download on the App Store logo Get It On Google Play logo




Slack is a tool that helps you do anything but slack. It gives you and your team what’s needed to boost productivity. This 

includes communicating in real-time and sharing documents. These features are valuable for getting through projects, on-boarding new employees, going over contracts, and observing marketing analytics collected from the other apps on this list.

Download on the App Store logoGet It On Google Play logo





Speaking of contracts, PandaDoc is an application that allows you to review electronic documents and e-sign them. We all know how important this is for quickly moving along projects and agreements. You can use this to enable your sales teams to close deals faster. PandaDoc can be integrated into your CRM, allowing you to manage documents right within the platform. It also comes with automation and analytics tools to help your teams make better marketing decisions. Of course, everything shared is secured by AES-256 encryption – the same technology relied upon by financial and enterprise organizations.

Download on the App Store logo Get It On Google Play logo


Speak with a member of the IMG team about your marketing technology strategy.


Topics: Digital Marketing, Martech, Apps