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MarTech Blog

What is a Webhook? [DEFINITION]

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies

Web Development: Testing Your Website

Wireframe and Sitemap: the Backbone of Your Website

Web Content: The Inbound Approach

All Websites Are Not Created Equal: Picking the Right CMS and Hosting

5 Ways to Keep Your Website Good As New

Website Security: 9 Key Terms and Tech to Protect Your New Site

Our 7 Favorite Apps of 2019 to Amp Up Your Website

7 Tools to Dominate Google (#5 is going to shock you!)

4 Web Design Elements Guaranteed to Increase Conversion

Web Design: Balancing Aesthetics and Information

Digital Marketers Build the Best Websites: Here's Why

5 Imperatives to Building a Killer Website

Webhooks: When Apps Communicate

Inbound: How to Make Your Digital Presence Work For You

Social Media Platforms: A Walk-Through to Strengthen Your Presence

Meta Descriptions: The Unsung Heroes of Content Marketing

4 Tips to Optimize Your Website for Search Engines

Are You Mobile-Ready? Optimizing Your Site for Mobile

Google Ads and Google AdWords Express: The Difference

How Does Quality Score Affect Your Google AdWords Performance?

7 Chrome Extensions You Need To Effectively Manage SEO

7 SEO Trends that Will Matter Most in 2019

Is Your Marketing Team Keeping Up With Martech?

Inbound vs. Outbound Marketing

HubSpot vs. Infusionsoft vs. Marketo

Grow with Pinterest

Segmenting Your Audience Is Paramount

What is Day Parting? [DEFINITION]

What are Accelerated Mobile Pages ("AMP")? [DEFINITION]

What is Cost Per Lead ("CPL")? [DEFINITION]

What is Schema Markup? [DEFINITION]

What is an "SQL"? [DEFINITION]

What is an "MQL"? [DEFINITION]

How to Build a Chatbot

How to Win w/ Email Marketing

Innovative FinTech Apps We're Following

7 MarTech Apps to Supercharge Your Digital Marketing

What is Click Through Conversion? [DEFINITION]

Lifecycle Stages [DEFINITION]

User Experience ("UX") [DEFINITION]

Landing Page [DEFINITION]

What is the Consideration Stage of the Digital Buyer's Journey? [DEFINITION]

What is Click Through Rate ("CTR")? [DEFINITION]

What are Negative Keywords? [DEFINITION]

What is Bounce Rate? [DEFINITION]

What is WordPress? [DEFINITION]

Avoid These Pitfalls When Selecting Your Next Digital Marketing Agency

What is the Decision Stage of the Digital Buyer's Journey? [DEFINITION]

The Proper Structure of A Paid Campaign

4 Reasons to Start Marketing Before Your Product Launch

What is Content Marketing? [DEFINITION]

What is Keyword Relevancy? [DEFINITION]

What is an API Connection? [DEFINITION]

What is PPC Advertising? [DEFINITION]

View Through Conversion [DEFINITION]

What is Packet Loss? [DEFINITION]

What is Progressive Profiling? [DEFINITION]

What is Ad Relevancy? [DEFINITION]

What is a #hashtag? [DEFINITION]

What is a Workflow? [DEFINITION]

Customer Relationship Management ("CRM") [DEFINITION]

What is Cost Per Thousand Impressions ("CPM")? [DEFINITION]

Sell Smarter, Not Harder!

Social Media Trends for 2018

What is Search Engine Optimization ("SEO")? [DEFINITION]

Why did hackers attack my WordPress website?

What is a Conversion Window? [DEFINITION]

What is Cost Per Acquisition ( "CPA")? [DEFINITION]

Marketing for the CFO, "The Full Funnel Approach"


What is Marketing Automation? [DEFINITION]

Event-Based Triggers [DEFINITION]

What are "SERPs?" [DEFINITION]

What is a Call-to-Action ("CTA")? [DEFINITION]

Reasons Facebook "Likes" No Longer Matter

What is the Awareness Stage of the Buyer's Journey? [DEFINITION]

What is Video Conversion Tracking? [DEFINITION]

What is Inbound Marketing? [DEFINITION]

What is a Floodlight Tag? [DEFINITION]

What is Quality Score? [DEFINITION]