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All Websites Are Not Created Equal: Picking the Right CMS and Hosting

Written by Michal "Micki" Huizinga on 05.01.19

So, you want to build a new website. What a great chance to tell your company story. But before you get started, take a minute to consider some elements that will serve as the foundation of your site so that it will function appropriately for your needs.

It’s also good to consider the types of websites commonly built so that you’ll select the right format from the onset. Some of the most common types of sites include business, e-commerce, brochure, portfolio, media, and forum. Each has a specific function, so it’s good to set your site goals before beginning development.


Content Management System (CMS)

A content management system gives you control. A website is that it should be updated regularly, but what do you do if you don’t have a technical background and lack the resources for programming help? A content management (CMS) type of website is the solution.


A CMS site lets you create content and visuals easily, with the ease of working in Microsoft Word. You can add or revise your website whenever you want. A CMS site is great for companies that need to change content frequently and publish promptly.


Some of the most popular CMS platforms include HubSpot, Wordpress, and Magento. All three are highly rated and work well for companies of all sizes. With a full suite of features and integrations, HubSpot is a fantastic tool to not only build your website, but also to track analytics, capture leads, and view all aspects of your company's online presence. Widely-known as a fantastic solution, Wordpress is an affordable CMS option that is user-friendly and comes jam-packed with app integrations. Looking to build an e-commerce website? With a low price point and valuable features like campaign analysis and a drag-and-drop interface, Magento will suit your CMS needs well.



Website Hosting

Hosting takes your site to the Internet. Whatever type of website you choose to create, you’ll need to define what you want from it and make sure it’s designed based on your goals. One of the first things you’ll need to decide before your website goes live is where to host it.


A website host service company provides technologies and services necessary for your site to be viewed online. Websites are hosted on specialized computers called servers.


Some of the most popular hosting platforms include GoDaddy and SiteGround. If you're planning on building a Wordpress site, SiteGround is recommended by the platform as their preferred hosting service, with great customer service to boot. Rich with features, convenient to use, and cost-effective, GoDaddy is a leader in the world of Web Hosting, and is committed to helping its customers along the way.


The hosting platform you choose will greatly impact the performance, security, and support for your website. The options presented here are excellent choices, but there are hundreds more available. And while it may seem overwhelming to explore the benefits of each, you’ll reach a positive outcome when you keep your site goals in mind and stay the course through your selection process.


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Topics: Martech, Apps, Website Development