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Are You Mobile-Ready? Optimizing Your Site for Mobile

Written by Michal "Micki" Huizinga on 03.12.19

Since the birth of smartphones, they have essentially become part of our anatomy. Their popularity has shifted the landscape of digital commerce. Viewing websites -- an activity that was once exclusively meant for laptops and computers, is now increasingly done on the small and sleek screens of mobile devices. This has ushered in high demand for mobile-responsive sites.


The Evolution of Mobile Websites


Today, having a mobile-responsive website is one of the biggest criteria used to rank high on Google. Website owners know this, so in an attempt to please both users and Google, they settle on making each page on their website mobile-optimized. But that’s not enough.


In the early days of mobile, one of the ways people made their website mobile-friendly was by creating separate websites--one for desktop users and one for mobile. But while the mobile versions were accurate, they weren’t always functional on a touchscreen.


Optimizing became the key focus of web developers, giving rise to mobile-optimized websites. These were sites that would reformat themselves based on the browser or device being used. This made the mobile experience better, but still not intuitive.


To create the experience of seamless mobile browsing, web designers came up with responsive designs.



MAKE Your Website Mobile-Responsive


A page is made up of smaller elements like buttons, images, texts and more. When a user accesses your website on a mobile device like a smartphone, tablet or smartwatch, they want those elements to be perfectly engageable on their smaller screens. They shouldn’t have to deal with pictures that won’t load, unreadable text or hard-to-click buttons.


This is where a responsive design’s flexibility comes into play. In a responsive website, the web page evolves and reorients itself to whichever device is being used. Because screen size varies between devices it will reformat itself differently on an iPad and an iPhone. A mobile-responsive site keeps the webpage both mobile-optimized and mobile-friendly.



Build With Mobile in Mind 


If a website isn’t mobile-ready, then it increases the bounce rate because people don’t want to stay on sites with which they can’t properly interact. This will also negatively impact the website’s rankings. Furthermore, when people browse online, they expect personalized experiences.


Hubspot’s Smart Content helps you serve up content to users based on their location, device type, referral source, language, demographic information and more.


By tailoring the website to each user, you get to form a stronger relationship with your prospective customers. Keeping them on your site for longer-length of time shows the search engines that people like staying on your website. No more need to zoom in and zoom out, or deal with over-stretched distorted images, or text that doesn’t fit the screen.


With Smart Content, you can easily make the content within the mobile-responsive web page according to the needs of the user.


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Topics: Digital Marketing, Search Engine Optimization, Website Development