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MarTech Blog

Andrew Seiden

Andrew Seiden

Andrew Seiden

Andrew Seiden

Posts by Andrew Seiden :

January, 24 2019

Google Ads and Google AdWords Express: The Difference

Paid Campaigns

Google Ads vs. Google AdWords Express If you’re a business owner, you’ve probably thought about the benefits of advertising on Google. Bringing your ad to the top of Google’s search results is a sure [...] Read More

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January, 17 2019

How Does Quality Score Affect Your Google AdWords Performance?

Paid Campaigns

How it works and how to increase your quality score! Working with Google AdWords can be challenging, especially when it comes to understanding the effect your Quality Score has on your account. Basica[...] Read More

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November, 14 2018

Is Your Marketing Team Keeping Up With Martech?

Martech

With consumers expecting personalized communications from companies, and e-commerce on the rise, a CMO's job is becoming more and more tech-oriented. Luckily they have marketing technology to rely on.[...] Read More

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October, 25 2018

What are Accelerated Mobile Pages ("AMP")? [DEFINITION]

Definitions Search Engine Optimization

Accelerated mobile page or AMP is a project run by Google. Google launched AMP to improve the user experience for mobile users and also to compete with Facebook Instant Articles and Apple News. AMP is[...] Read More

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October, 22 2018

What is Schema Markup? [DEFINITION]

Definitions Search Engine Optimization

Schema markup also known as structured data markup, is a set of tags that communicates with search engines. Schema tells search engines what information is on the webpage, whether it's an image, a blo[...] Read More

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October, 19 2018

What is an "SQL"? [DEFINITION]

Definitions Lifecycle Stages

A sales-qualified lead or SQL is located toward the bottom of the funnel. In simple terms, an SQL is a potential customer who is prepared to buy your company's product or service. Read More

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October, 18 2018

What is an "MQL"? [DEFINITION]

Definitions

"MQL" stands for Marketing Qualified Lead. A person is considered an MQL when they start to engage with your business. Engagements could include multiple website visits, content download(s), or fillin[...] Read More

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July, 01 2018

What is Bounce Rate? [DEFINITION]

Definitions

In order to understand what bounce rate is, you must first understand what a bounce is. In its simplest form, a bounce is a single-page session on your website. A bounce occurs when a user visits your[...] Read More

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March, 27 2018

What is an API Connection? [DEFINITION]

Definitions

Application Program Interfaces, (more commonly known as "APIs"), are used to connect two different databases or software programs. Read More

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November, 07 2017

Sell Smarter, Not Harder!

Digital Marketing

With the immense amount of competition out there, running an online business can be difficult, time-consuming and frustrating. But it doesn't have to be. If you implement some smart marketing strategi[...] Read More

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October, 29 2017

Social Media Trends for 2018

Digital Marketing

It’s hard to imagine life before social media, even though Facebook, Twitter, SnapChat - social profiles have been around for less than a decade. At IMG Digital I manage the social media accounts for [...] Read More

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August, 04 2017

Reasons Facebook "Likes" No Longer Matter

Digital Marketing

Facebook introduced the like button in the early part of 2009. Right away, marketers were told the key to success on Facebook was a strong brand page with lots of likes. A few years later, Facebook re[...] Read More

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