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MarTech Blog

Nick Simard

Nick Simard

Nick Simard

Nick Simard

Posts by Nick Simard :

December, 21 2018

7 SEO Trends that Will Matter Most in 2019

Search Engine Optimization

From "solopreneurs" to seasoned marketers, everyone rants and raves about the need for better SEO / Search Engine Optimization. A website is a base of operations for many businesses and directing orga[...] Read More

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November, 10 2018

Inbound vs. Outbound Marketing

Inbound Marketing

Build Your Digital Marketing Machine  Mix the "Old" with the "New"   Outbound Marketing, the "Old" Outbound marketing, a more traditional marketing strategy, is when a company initiates the interactio[...] Read More

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November, 07 2018

HubSpot vs. Infusionsoft vs. Marketo

Martech Apps

Comparison of Marketing Automation Software To help you decide which option is right for your company, here's a closer look at three (3) of the best platforms: HubSpot, Infusionsoft and Marketo. For u[...] Read More

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November, 02 2018

Grow with Pinterest

Social Media

Increase Sales + Improve Your Website's SEO Consider that Pinterest provides a powerful social media marketing platform to sell your goods and services while providing organic SEO "Juice" for your web[...] Read More

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October, 26 2018

Segmenting Your Audience Is Paramount

Digital Marketing

A recent market analysis, showed that segmented email marketing campaigns produces 30% more opens and 50% more click-throughs than general email marketing campaigns. Email marketing provides an inexpe[...] Read More

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October, 25 2018

What is Day Parting? [DEFINITION]

Definitions

One of the greatest benefits of choosing digital advertising as an option in your campaigns is the ability to split up your message based on the time of day, hence the term "day parting." For example,[...] Read More

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October, 23 2018

What is Cost Per Lead ("CPL")? [DEFINITION]

Digital Marketing Definitions

Often abbreviated as CPL, cost per lead, is an effective online advertising pricing model, where the advertiser pays for an explicit sign-up from a visitor interested in the ad’s offer. It is also com[...] Read More

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October, 12 2018

How to Build a Chatbot

Digital Marketing Martech Chatbots

What Is A Chatbot? A chatbot is a form of artificial intelligence (AI) that has automated conversations with users. Chatbots have predetermined responses and simulate human conversation. They are espe[...] Read More

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September, 19 2018

How to Win w/ Email Marketing

Digital Marketing Marketing Automation Email Marketing

Are you still sending e-blasts and praying something will happen as a result of your one-way, outbound communication?   Or, are you an inbound marketer who uses marketing automation in your communicat[...] Read More

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September, 19 2018

Innovative FinTech Apps We're Following

Digital Marketing Fintech Apps

FinTech is a buzz term commonly used to describe the space occupied by companies that develop financial applications ("apps"). Since it's a hot space, there's a ton out there and inevitably many ideas[...] Read More

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September, 19 2018

7 MarTech Apps to Supercharge Your Digital Marketing

Digital Marketing Martech Apps

Better Digital Marketing w/ the Right Apps You can only get so far without having the tools needed to get the job done. Today, working smarter, not harder is more than just a saying – it’s a reality. [...] Read More

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September, 17 2018

What is Click Through Conversion? [DEFINITION]

Definitions

A click-through conversion occurs when a user views your advertisement and clicks on it. From that point they convert in a certain day timeframe, either through a purchase, lead, or whatever your conv[...] Read More

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