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MarTech Blog

April, 02 2019

5 Imperatives to Building a Killer Website

Building a good website is not about making it complicated or fancy. In fact, sites should be clean and simple to use. Yet, you don't want to slap on a WordPress template and think you're all set. Read More

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March, 27 2019

Webhooks: When Apps Communicate

Digital Marketing Martech Website Development

App settings often have mysterious sounding options in them. And webhooks is probably one of them.   Read More

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March, 26 2019

Inbound: How to Make Your Digital Presence Work For You

Digital Marketing Inbound Marketing

When it comes to having a highly successful digital marketing campaign, it is important to understand the basics of the Inbound methodology and how each step affects your business. Every stage of Inbo[...] Read More

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March, 19 2019

Social Media Platforms: A Walk-Through to Strengthen Your Presence

Digital Marketing Social Media

When you are looking to maximize your social media presence, choosing the social media outlets that fit your brand is key. With popular options like Facebook, Twitter, and Instagram, it can be temptin[...] Read More

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March, 19 2019

Meta Descriptions: The Unsung Heroes of Content Marketing

Digital Marketing Search Engine Optimization

You may be aware of meta descriptions but not quite sure of what they are and why they’re needed. In a nutshell, meta descriptions are concise summaries of a webpage’s content that help users decide w[...] Read More

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March, 13 2019

4 Tips to Optimize Your Website for Search Engines

Digital Marketing Search Engine Optimization Website Development

How important is it for you to have an optimized website? Well, in 2018, Google brought in nearly 75% of all global desktop search traffic.   Read More

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March, 12 2019

Are You Mobile-Ready? Optimizing Your Site for Mobile

Digital Marketing Search Engine Optimization Website Development

Since the birth of smartphones, they have essentially become part of our anatomy. Their popularity has shifted the landscape of digital commerce. Viewing websites -- an activity that was once exclusiv[...] Read More

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January, 24 2019

Google Ads and Google AdWords Express: The Difference

Paid Campaigns

Google Ads vs. Google AdWords Express If you’re a business owner, you’ve probably thought about the benefits of advertising on Google. Bringing your ad to the top of Google’s search results is a sure [...] Read More

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January, 17 2019

How Does Quality Score Affect Your Google AdWords Performance?

Paid Campaigns

How it works and how to increase your quality score! Working with Google AdWords can be challenging, especially when it comes to understanding the effect your Quality Score has on your account. Basica[...] Read More

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January, 15 2019

7 Chrome Extensions You Need To Effectively Manage SEO

Martech Search Engine Optimization

Interested in boosting your SEO skills with the right Chrome extensions? Here are our favorite plugins. Search Engine Optimization (SEO) tasks don’t need to be time-consuming on a daily basis. There a[...] Read More

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December, 21 2018

7 SEO Trends that Will Matter Most in 2019

Search Engine Optimization

From "solopreneurs" to seasoned marketers, everyone rants and raves about the need for better SEO / Search Engine Optimization. A website is a base of operations for many businesses and directing orga[...] Read More

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November, 14 2018

Is Your Marketing Team Keeping Up With Martech?

Martech

With consumers expecting personalized communications from companies, and e-commerce on the rise, a CMO's job is becoming more and more tech-oriented. Luckily they have marketing technology to rely on.[...] Read More

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