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MarTech Blog

November, 10 2018

Inbound vs. Outbound Marketing

Inbound Marketing

Build Your Digital Marketing Machine  Mix the "Old" with the "New"   Outbound Marketing, the "Old" Outbound marketing, a more traditional marketing strategy, is when a company initiates the interactio[...] Read More

November, 07 2018

HubSpot vs. Infusionsoft vs. Marketo

Martech Apps

Comparison of Marketing Automation Software To help you decide which option is right for your company, here's a closer look at three (3) of the best platforms: HubSpot, Infusionsoft and Marketo. For u[...] Read More

November, 02 2018

Grow with Pinterest

Social Media

Increase Sales + Improve Your Website's SEO Consider that Pinterest provides a powerful social media marketing platform to sell your goods and services while providing organic SEO "Juice" for your web[...] Read More

October, 26 2018

Segmenting Your Audience Is Paramount

Digital Marketing

A recent market analysis, showed that segmented email marketing campaigns produces 30% more opens and 50% more click-throughs than general email marketing campaigns. Email marketing provides an inexpe[...] Read More

October, 25 2018

What is Day Parting? [DEFINITION]


One of the greatest benefits of choosing digital advertising as an option in your campaigns is the ability to split up your message based on the time of day, hence the term "day parting." For example,[...] Read More

October, 25 2018

What are Accelerated Mobile Pages ("AMP")? [DEFINITION]

Definitions Search Engine Optimization

Accelerated mobile page or AMP is a project run by Google. Google launched AMP to improve the user experience for mobile users and also to compete with Facebook Instant Articles and Apple News. AMP is[...] Read More

October, 23 2018

What is Cost Per Lead ("CPL")? [DEFINITION]

Digital Marketing Definitions

Often abbreviated as CPL, cost per lead, is an effective online advertising pricing model, where the advertiser pays for an explicit sign-up from a visitor interested in the ad’s offer. It is also com[...] Read More

October, 22 2018

What is Schema Markup? [DEFINITION]

Definitions Search Engine Optimization

Schema markup also known as structured data markup, is a set of tags that communicates with search engines. Schema tells search engines what information is on the webpage, whether it's an image, a blo[...] Read More

October, 19 2018

What is an "SQL"? [DEFINITION]

Definitions Lifecycle Stages

A sales-qualified lead or SQL is located toward the bottom of the funnel. In simple terms, an SQL is a potential customer who is prepared to buy your company's product or service. Read More

October, 18 2018

What is an "MQL"? [DEFINITION]


"MQL" stands for Marketing Qualified Lead. A person is considered an MQL when they start to engage with your business. Engagements could include multiple website visits, content download(s), or fillin[...] Read More

October, 12 2018

How to Build a Chatbot

Digital Marketing Martech Chatbots

What Is A Chatbot? A chatbot is a form of artificial intelligence (AI) that has automated conversations with users. Chatbots have predetermined responses and simulate human conversation. They are espe[...] Read More

September, 19 2018

How to Win w/ Email Marketing

Digital Marketing Marketing Automation Email Marketing

Are you still sending e-blasts and praying something will happen as a result of your one-way, outbound communication?   Or, are you an inbound marketer who uses marketing automation in your communicat[...] Read More