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MarTech Blog

May, 15 2019

Wireframe and Sitemap: the Backbone of Your Website

Definitions Search Engine Optimization Website Development

In the age of digitalization, just having a website is not sufficient anymore for any business. Your website has to be orderly structured and provide a unique user experience to convince the customer [...] Read More

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April, 23 2019

Website Security: 9 Key Terms and Tech to Protect Your New Site

Definitions Martech Website Development

Creating a new website is an exciting time for a business: a new stage built to generate new customers. During all this excitement, it’s critical to make sure that your new site has the appropriate se[...] Read More

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October, 25 2018

What is Day Parting? [DEFINITION]

Definitions

One of the greatest benefits of choosing digital advertising as an option in your campaigns is the ability to split up your message based on the time of day, hence the term "day parting." For example,[...] Read More

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October, 25 2018

What are Accelerated Mobile Pages ("AMP")? [DEFINITION]

Definitions Search Engine Optimization

Accelerated mobile page or AMP is a project run by Google. Google launched AMP to improve the user experience for mobile users and also to compete with Facebook Instant Articles and Apple News. AMP is[...] Read More

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October, 23 2018

What is Cost Per Lead ("CPL")? [DEFINITION]

Digital Marketing Definitions

Often abbreviated as CPL, cost per lead, is an effective online advertising pricing model, where the advertiser pays for an explicit sign-up from a visitor interested in the ad’s offer. It is also com[...] Read More

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October, 22 2018

What is Schema Markup? [DEFINITION]

Definitions Search Engine Optimization

Schema markup also known as structured data markup, is a set of tags that communicates with search engines. Schema tells search engines what information is on the webpage, whether it's an image, a blo[...] Read More

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October, 19 2018

What is an "SQL"? [DEFINITION]

Definitions Lifecycle Stages

A sales-qualified lead or SQL is located toward the bottom of the funnel. In simple terms, an SQL is a potential customer who is prepared to buy your company's product or service. Read More

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October, 18 2018

What is an "MQL"? [DEFINITION]

Definitions

"MQL" stands for Marketing Qualified Lead. A person is considered an MQL when they start to engage with your business. Engagements could include multiple website visits, content download(s), or fillin[...] Read More

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September, 17 2018

What is Click Through Conversion? [DEFINITION]

Definitions

A click-through conversion occurs when a user views your advertisement and clicks on it. From that point they convert in a certain day timeframe, either through a purchase, lead, or whatever your conv[...] Read More

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September, 07 2018

Lifecycle Stages [DEFINITION]

Definitions

Get Organized Lifecycle stages help give you an understanding of where your contacts stand in your marketing and sales process. Knowing the stage of a contact can help you better nurture, determine qu[...] Read More

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August, 27 2018

User Experience ("UX") [DEFINITION]

Definitions

User Experience refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of [...] Read More

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August, 15 2018

Landing Page [DEFINITION]

Definitions

Landing pages are simply a specific website page that is used for a specific campaign or conversion objective. Read More

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