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October, 25 2018

What is Day Parting? [DEFINITION]

Definitions

One of the greatest benefits of choosing digital advertising as an option in your campaigns is the ability to split up your message based on the time of day, hence the term "day parting." For example,[...] Read More

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October, 25 2018

What are Accelerated Mobile Pages ("AMP")? [DEFINITION]

Definitions Search Engine Optimization

Accelerated mobile page or AMP is a project run by Google. Google launched AMP to improve the user experience for mobile users and also to compete with Facebook Instant Articles and Apple News. AMP is[...] Read More

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October, 23 2018

What is Cost Per Lead ("CPL")? [DEFINITION]

Definitions Digital Marketing

Often abbreviated as CPL, cost per lead, is an effective online advertising pricing model, where the advertiser pays for an explicit sign-up from a visitor interested in the ad’s offer. It is also com[...] Read More

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October, 22 2018

What is Schema Markup? [DEFINITION]

Definitions Search Engine Optimization

Schema markup also known as structured data markup, is a set of tags that communicates with search engines. Schema tells search engines what information is on the webpage, whether it's an image, a blo[...] Read More

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October, 19 2018

What is an "SQL"? [DEFINITION]

Definitions Lifecycle Stages

A sales-qualified lead or SQL is located toward the bottom of the funnel. In simple terms, an SQL is a potential customer who is prepared to buy your company's product or service. Read More

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October, 18 2018

What is an "MQL"? [DEFINITION]

Definitions

"MQL" stands for Marketing Qualified Lead. A person is considered an MQL when they start to engage with your business. Engagements could include multiple website visits, content download(s), or fillin[...] Read More

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September, 17 2018

What is Click Through Conversion? [DEFINITION]

Definitions

A click-through conversion occurs when a user views your advertisement and clicks on it. From that point they convert in a certain day timeframe, either through a purchase, lead, or whatever your conv[...] Read More

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September, 07 2018

Lifecycle Stages [DEFINITION]

Definitions

Get Organized Lifecycle stages help give you an understanding of where your contacts stand in your marketing and sales process. Knowing the stage of a contact can help you better nurture, determine qu[...] Read More

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August, 27 2018

User Experience ("UX") [DEFINITION]

Definitions

User Experience refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of [...] Read More

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August, 15 2018

Landing Page [DEFINITION]

Definitions

Landing pages are simply a specific website page that is used for a specific campaign or conversion objective. Read More

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July, 27 2018

What is the Consideration Stage of the Digital Buyer's Journey? [DEFINITION]

Definitions

What is the CONSIDERATION Stage of the buyer's journey? In the second stage of the buyer's journey, also known as the Consideration Stage, your buyer is aware that a solution exists to their problem a[...] Read More

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July, 20 2018

What is Click Through Rate ("CTR")? [DEFINITION]

Definitions

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