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MarTech Blog

August, 15 2018

Landing Page [DEFINITION]

Definitions

Landing pages are simply a specific website page that is used for a specific campaign or conversion objective. Read More

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July, 27 2018

What is the Consideration Stage of the Digital Buyer's Journey? [DEFINITION]

Definitions

What is the CONSIDERATION Stage of the buyer's journey? In the second stage of the buyer's journey, also known as the Consideration Stage, your buyer is aware that a solution exists to their problem a[...] Read More

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July, 20 2018

What is Click Through Rate ("CTR")? [DEFINITION]

Definitions

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July, 07 2018

What are Negative Keywords? [DEFINITION]

Definitions

Negative keywords are keywords used in paid campaigns that tell the search engines to NOT display your ad if searched upon. For example, if you are a plumber and would like to attract leads for "plumb[...] Read More

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July, 01 2018

What is Bounce Rate? [DEFINITION]

Definitions

In order to understand what bounce rate is, you must first understand what a bounce is. In its simplest form, a bounce is a single-page session on your website. A bounce occurs when a user visits your[...] Read More

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June, 27 2018

What is WordPress? [DEFINITION]

Definitions

  Ever wondered how people create their great websites & blog sites? Well, one way to do it is by using WordPress. WordPress is a free & open source content management system used to make blogs and we[...] Read More

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May, 27 2018

What is the Decision Stage of the Digital Buyer's Journey? [DEFINITION]

Definitions

What is the DECISION Stage of the Digital buyer's journey? The final and arguably the most critical stage of the digital buyer's journey is known as the Decision Stage. Determining the timing of when [...] Read More

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May, 07 2018

What is Content Marketing? [DEFINITION]

Definitions

Content curation is the discipline of conceptualizing, sourcing and/or creating unique content for a specific purpose to be distributed on a variety of different outlets based on defined goals and obj[...] Read More

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April, 17 2018

What is Keyword Relevancy? [DEFINITION]

Definitions

Keyword relevancy is the importance of the words or phrases on each page of your website. Keywords are the words you type into search engines. Based on your relevant keywords, search engines are able [...] Read More

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March, 27 2018

What is an API Connection? [DEFINITION]

Definitions

Application Program Interfaces, (more commonly known as "APIs"), are used to connect two different databases or software programs. Read More

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March, 07 2018

What is PPC Advertising? [DEFINITION]

Definitions Paid Campaigns

"PPC" is short for "Pay-per-click advertising." PPC is the practice of pushing ads to web users through a variety of paid channels. Ads are shown to users based on their search criteria and the advert[...] Read More

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February, 07 2018

View Through Conversion [DEFINITION]

Definitions

A view-through conversion occurs when a visitor sees your ad, and does not click it, but then later converts through a different means. When visitor is shown your ad, and they do not click on it, they[...] Read More

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