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MarTech Blog

June, 28 2019

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies

Digital Marketing Definitions Paid Campaigns Social Media

To put it bluntly, if you're not retargeting your website visitors, you're missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns.   When someone visits your website, you'v[...] Read More

April, 17 2019

Our 7 Favorite Apps of 2019 to Amp Up Your Website

Digital Marketing Martech Apps Website Development

Your website is the first impression prospects have of your business.   So you want to make it easy to perform the task they set out to do -- whether it's to read content, make a purchase, or sign up [...] Read More

April, 16 2019

7 Tools to Dominate Google (#5 is going to shock you!)

Digital Marketing Martech Search Engine Optimization Website Development

Leveraging SEO is key to creating a great website that rank’s high on Google Search. You have to understand how to get the right traffic to your site in a highly competitive online world. Read More

April, 09 2019

Web Design: Balancing Aesthetics and Information

Digital Marketing Website Development

Websites are the real showcases of a business' marketing strategy today. Brilliant and beautiful design techniques can come into play, telling a company’s story with innovative tactics and engaging vi[...] Read More

April, 03 2019

Digital Marketers Build the Best Websites: Here's Why

Digital Marketing Martech Inbound Marketing Website Development

Your website is your online customer's first impression. It is your best marketing tool! Deciding who should develop your website is one of the most important business decisions you will make. With th[...] Read More

March, 27 2019

Webhooks: When Apps Communicate

Digital Marketing Martech Website Development

App settings often have mysterious sounding options in them. And webhooks is probably one of them.   Read More

March, 26 2019

Inbound: How to Make Your Digital Presence Work For You

Digital Marketing Inbound Marketing

When it comes to having a highly successful digital marketing campaign, it is important to understand the basics of the Inbound methodology and how each step affects your business. Every stage of Inbo[...] Read More

March, 19 2019

Social Media Platforms: A Walk-Through to Strengthen Your Presence

Digital Marketing Social Media

When you are looking to maximize your social media presence, choosing the social media outlets that fit your brand is key. With popular options like Facebook, Twitter, and Instagram, it can be temptin[...] Read More

March, 19 2019

Meta Descriptions: The Unsung Heroes of Content Marketing

Digital Marketing Search Engine Optimization

You may be aware of meta descriptions but not quite sure of what they are and why they’re needed. In a nutshell, meta descriptions are concise summaries of a webpage’s content that help users decide w[...] Read More

March, 13 2019

4 Tips to Optimize Your Website for Search Engines

Digital Marketing Search Engine Optimization Website Development

How important is it for you to have an optimized website? Well, in 2018, Google brought in nearly 75% of all global desktop search traffic.   Read More

March, 12 2019

Are You Mobile-Ready? Optimizing Your Site for Mobile

Digital Marketing Search Engine Optimization Website Development

Since the birth of smartphones, they have essentially become part of our anatomy. Their popularity has shifted the landscape of digital commerce. Viewing websites -- an activity that was once exclusiv[...] Read More

October, 26 2018

Segmenting Your Audience Is Paramount

Digital Marketing

A recent market analysis, showed that segmented email marketing campaigns produces 30% more opens and 50% more click-throughs than general email marketing campaigns. Email marketing provides an inexpe[...] Read More