<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=504937&amp;fmt=gif">

Subscribe to IMG Digital's
MarTech Blog

October, 23 2018

What is Cost Per Lead ("CPL")? [DEFINITION]

Digital Marketing Definitions

Often abbreviated as CPL, cost per lead, is an effective online advertising pricing model, where the advertiser pays for an explicit sign-up from a visitor interested in the ad’s offer. It is also com[...] Read More

READ MORE
October, 12 2018

How to Build a Chatbot

Digital Marketing Martech Chatbots

What Is A Chatbot? A chatbot is a form of artificial intelligence (AI) that has automated conversations with users. Chatbots have predetermined responses and simulate human conversation. They are espe[...] Read More

READ MORE
September, 19 2018

How to Win w/ Email Marketing

Digital Marketing Marketing Automation Email Marketing

Are you still sending e-blasts and praying something will happen as a result of your one-way, outbound communication?   Or, are you an inbound marketer who uses marketing automation in your communicat[...] Read More

READ MORE
September, 19 2018

Innovative FinTech Apps We're Following

Digital Marketing Fintech Apps

FinTech is a buzz term commonly used to describe the space occupied by companies that develop financial applications ("apps"). Since it's a hot space, there's a ton out there and inevitably many ideas[...] Read More

READ MORE
September, 19 2018

7 MarTech Apps to Supercharge Your Digital Marketing

Digital Marketing Martech Apps

Better Digital Marketing w/ the Right Apps You can only get so far without having the tools needed to get the job done. Today, working smarter, not harder is more than just a saying – it’s a reality. [...] Read More

READ MORE
June, 05 2018

Avoid These Pitfalls When Selecting Your Next Digital Marketing Agency

Digital Marketing

Digital marketing is a proven tool for growing your business. Therefore, it’s critical that you establish effective strategies and implement tactics that will help you reach your strategic goals. Many[...] Read More

READ MORE
May, 24 2018

The Proper Structure of A Paid Campaign

Digital Marketing

With pay-per-click ("PPC") advertising, the saying “you get what you pay for” could never be more true. While PPC advertising allows marketers to gain search engine placement for their content - only [...] Read More

READ MORE
December, 13 2017

What is Ad Relevancy? [DEFINITION]

Digital Marketing Definitions

Similar to keyword relevancy, the objective of ad relevancy is to show the most relevant ad results to individuals searching for your products or services, and as a result providing the best user expe[...] Read More

READ MORE
November, 07 2017

Sell Smarter, Not Harder!

Digital Marketing

With the immense amount of competition out there, running an online business can be difficult, time-consuming and frustrating. But it doesn't have to be. If you implement some smart marketing strategi[...] Read More

READ MORE
October, 29 2017

Social Media Trends for 2018

Digital Marketing

It’s hard to imagine life before social media, even though Facebook, Twitter, SnapChat - social profiles have been around for less than a decade. At IMG Digital I manage the social media accounts for [...] Read More

READ MORE
October, 19 2017

What is Search Engine Optimization ("SEO")? [DEFINITION]

Digital Marketing

What is SEO? Read More

READ MORE
October, 17 2017

Why did hackers attack my WordPress website?

Digital Marketing

Most people are surprised to know what an attractive target their little old WordPress website is to hackers. Hackers need resources, aka bandwidth, and they're not interested in paying for it. There [...] Read More

READ MORE