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MarTech Blog

October, 05 2017

Marketing for the CFO, "The Full Funnel Approach"

Digital Marketing

I recently made a radical career shift, jumping from a finance career in the real estate and insurance industries, to be the co-founder of a digital marketing agency. My experience with marketing agen[...] Read More

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August, 27 2017

What is a Call-to-Action ("CTA")? [DEFINITION]

Digital Marketing Definitions

A call-to-action ("CTA") is a critical tool that a digital marketing agency uses to provoke action from a visitor to your website. For example, a CTA can be as simple as a hyperlinked text that brings[...] Read More

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August, 04 2017

Reasons Facebook "Likes" No Longer Matter

Digital Marketing

Facebook introduced the like button in the early part of 2009. Right away, marketers were told the key to success on Facebook was a strong brand page with lots of likes. A few years later, Facebook re[...] Read More

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July, 01 2017

What is Inbound Marketing? [DEFINITION]

Digital Marketing Definitions

What is Inbound Marketing? Inbound marketing is a marketing method where the main goal is attracting people to your company who are already seeking out your specific services. Inbound marketing is unl[...] Read More

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