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Marketing + Sales + Technology


September, 17 2018

Click Through Conversion [DEFINITION]

Marketing Definitions

A click-through conversion occurs when a user views your advertisement and clicks on it. From that point they convert in a certain day timeframe, either through a purchase, lead, or whatever your conv[...] Read More

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September, 07 2018

Lifecycle Stages [DEFINITION]

Marketing Definitions Lifecycle Stages

Lifecycle stages help give you an understanding of where your contacts stand in your marketing and sales process. Knowing the stage of a contact can help you better nurture, determine qualified leads [...] Read More

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August, 27 2018

User Experience ("UX") [DEFINITION]

Marketing Definitions Website Development

User Experience refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of [...] Read More

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August, 15 2018

Landing Page [DEFINITION]

Marketing Definitions

Landing pages are simply a specific website page that is used for a specific campaign or conversion objective. Read More

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July, 27 2018

Consideration Stage of the Digital Buyer's Journey [DEFINITION]

Marketing Definitions Lifecycle Stages Buyer's Journey

What is the CONSIDERATION Stage of the buyer's journey? In the second stage of the buyer's journey, also known as the Consideration Stage, your buyer is aware that a solution exists to their problem a[...] Read More

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July, 07 2018

Negative Keywords [DEFINITION]

Marketing Definitions Paid Search

Negative keywords are keywords used in paid campaigns that tell the search engines to NOT display your ad if searched upon. For example, if you are a plumber and would like to attract leads for "plumb[...] Read More

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July, 01 2018

Bounce Rate [DEFINITION]

Marketing Definitions Paid Search

In order to understand what bounce rate is, you must first understand what a bounce is. In its simplest form, a bounce is a single-page session on your website. A bounce occurs when a user visits your[...] Read More

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June, 27 2018

WordPress [DEFINITION]

Marketing Definitions Website Development

  Ever wondered how people create their great websites & blog sites? Well, one way to do it is by using WordPress. WordPress is a free & open source content management system used to make blogs and we[...] Read More

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May, 27 2018

Decision Stage of the Digital Buyer's Journey [DEFINITION]

Marketing Definitions Lifecycle Stages Buyer's Journey

What is the DECISION Stage of the Digital buyer's journey? The final and arguably the most critical stage of the digital buyer's journey is known as the Decision Stage. Determining the timing of when [...] Read More

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