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June, 28 2019

Blow Up the ROI on Your Digital Marketing w/ These 3 Essential Retargeting Strategies

Digital Marketing Definitions Paid Campaigns Social Media

To put it bluntly, if you're not retargeting your website visitors, you're missing a massive amount of ROI on your PAID & ORGANIC digital marketing campaigns.   When someone visits your website, you'v[...] Read More

January, 24 2019

Google Ads and Google AdWords Express: The Difference

Paid Campaigns

Google Ads vs. Google AdWords Express If you’re a business owner, you’ve probably thought about the benefits of advertising on Google. Bringing your ad to the top of Google’s search results is a sure [...] Read More

January, 17 2019

How Does Quality Score Affect Your Google AdWords Performance?

Paid Campaigns

How it works and how to increase your quality score! Working with Google AdWords can be challenging, especially when it comes to understanding the effect your Quality Score has on your account. Basica[...] Read More

March, 07 2018

What is PPC Advertising? [DEFINITION]

Definitions Paid Campaigns

"PPC" is short for "Pay-per-click advertising." PPC is the practice of pushing ads to web users through a variety of paid channels. Ads are shown to users based on their search criteria and the advert[...] Read More