One of the most exciting parts of creating a brand is launching your website. After months of planning, brainstorming, and development, there is nothing more satisfying than the initial launch. However, if your site doesn't have proper testing, you will overlook critical elements that will affect SEO and the overall user experience.
In this article, we will share several areas you'll want to check to ensure that your website is optimized before launch.
If your website does not function properly, you will risk losing potential customers. With there being a large competition pool, most new and returning visitors do not have the patience for broken links and slow sites. To add icing to the cake, a slow site full of broken links contributes to a lower SEO ranking, resulting in fewer leads and sales.
To avoid losing potential customers, we recommend the following tests to optimize your site:
Optimize Your Images
Images take a lot of bandwidth. By compressing your images, you will free up bandwidth and help your site run smoother
Enable Browser Caching
The idea is to have repeat customers. So why not set up your website to temporarily store data on their computer. This will improve the user’s experience and speed up your load times.
Optimizing your CSS will give your visitors faster access to the pages on your site.
Site Readability + Visual
If your website doesn’t look polished, your brand’s reputation will suffer. When visitors come to your website, they want to understand what you are about in 4 seconds. You want to meet that need by ensuring your message is easy to read with a clear statement as to how you can help.
Initial Branding Readability Check:
Check these areas to ensure that your site visitors understand your brand:
Are your fonts large enough to read?
Is your content written in readable chucks?
Is your content free of grammatical errors and spelling errors?
Browser and Mobile Visuals
Another area you want to test is the browser and mobile visuals. According to recent statistics, 40.6% of your site visitors will come from mobile. The rest of your site audience will come from various mobile browsers.
With almost half of your target audience coming from mobile, you cannot rely on your favorite browser to give the best view of your website. Through using tools such as Google’s Mobile-Friendly Test or Browser Sandbox to test your site, you can ensure that your audience’s first experience will be the experience you intended.
Once you have tested the functionality, readability, and visual aspects of your site, your site will feel ready to publish. Congrats!
Now that you are comfortable with the site development, it’s time to schedule weekly testing. These weekly tests will ensure that your visitor experience will continue to be mobile-friendly, running at high speeds, and giving a quality user experience continuously.
If you don’t have a dedicated team to run these tests, hiring an agency would be the next best option. We recommend hiring a digital marketing agency because they have an understanding of the inbound marketing process.
Reach out to the experts at IMG Digital + Inbound to discuss whether an agency is right for your company.