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MarTech Blog

What is a Floodlight Tag? [DEFINITION]

Written by Nick Simard on 08.06.15

Floodlight tags are image pixels on the advertiser’s web page, created within DFA, that allow you to track your conversions. A conversion occurs whenever a visitor completes an action on your site, such as filling out a form or making a purchase. Floodlight tags allow you to easily evaluate the success of certain campaigns your company is implementing by showing you exactly what visitors are doing on your website.


These tags are crucial for analyzing the decision stage of the buyer’s journey, as it reports the activity and conversion of users that fulfill your campaign. There are two types of tags that report the actions of users: counter and sales.

  • Counter tags are used by the advertisers to capture the activity of users. 
  • Sales tags on the other hand are used to report specific information about a purchase.
These tags are effective in capturing conversions associated with users that came in contact with your campaign, either by click or impression.

Topics: Definitions