A meme is a comical image, video, etc. that is copied, usually with slight variations, and distributed rapidly by Internet users. The term "meme" comes from the term "mimeme" which is a Greek word that means "imitated thing." Richard Dawkins coined the term in his book on evolution as a concept that explains the spread of ideas and culture.*
Memes are important in marketing because they are witty but also make your company relevant. Since memes are trendy and are seen repeatedly, viewers are more apt to view it. Visuals on the Internet, in particular, grab people's attention rather than lengthy word posts, therefore memes are perfect to . Memes are best used in social media platforms such as Facebook, Instagram and Twitter.
There are two main components two memes: 1) Image and 2) Text
The image is crucial because it is the first thing a user sees when scrolling down his/her social media newsfeed. It must grab the user's attention so it needs to be chosen strategically. Most people choose something humorous but you also can choose something sentimental. The key is to grab the user's attention.
Watermark the image so that your brand is identified with it and remember to check if the image is copyrighted. No one wants an Internet meme to turn into a lawsuit.
The text is just as important as the image because the reader has to easily understand what you are saying. The text shouldn't be too long, have no grammatical errors and get straight to the point. Above all, the meme should be easy to share.
All in all, memes are a fun way to boost your B2C marketing. Studies have shown that around 90% of the information that human brains transmit is visual, and that infographics receive around 300% more shares and “likes” on social media than other content.
*Dawkins, Richard (1989), The Selfish Gene (2 ed.), Oxford University Press, p. 192.