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What are Negative Keywords? [DEFINITION]

Written by Nick Simard on 07.07.18

Negative keywords are keywords used in paid campaigns that tell the search engines to NOT display your ad if searched upon. For example, if you are a plumber and would like to attract leads for "plumbing," you may want to exclude key phrases such as "do it yourself plumbing." This will help minimize wasted budget on irrelevant searches.


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Topics: Definitions