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What are "SERPs?" [DEFINITION]

Written by Nick Simard on 09.06.17

What is a SERP?

A Search Engine Results Pages, or SERP, is the list of web pages that are shown to users when they search a specific word or phrase online using a search engine, like Google.  There are two primary types of results that show up on any given SERP, Organic and Paid:

 

Organic results are the web page listings that are shown on the search engine results page as a result of the search engine's algorithm.  This algorithm organizes web pages on the SERP based upon their relevance to the search query and a number of other factors.

 

Paid results are the web page listings that are shown on the search engine results page as a result of an advertiser paying for them to be there.  Paid results are most often seen in the form of PPC ads, but can be shown on the SERP in a number of different ways.

 

 

 

Topics: Definitions