A sales-qualified lead or SQL is located toward the bottom of the funnel. In simple terms, an SQL is a potential customer who is prepared to buy your company's product or service.
Each company has a different system for qualifying leads. It is important for you to be the right fit for the buyer but also for the buyer to be the right fit for you. Leads are typically examined and monitored by a company's marketing team or lead scoring system. They are moved to the sales team when they transition from an MQL to an SQL. When a lead has the intention of purchasing something from your company and they fit your lead qualification standards they become an SQL. Sales-qualified leads are prepared to buy and are ready for proposals and direct sales pitches.