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What is Click Through Rate ("CTR")? [DEFINITION]

Written by Nick Simard on 07.20.18


"Click through rate (CTR)" refers to the percentage of web users who have clicked on your ad versus the total web users who have viewed your ad (impressions). It's the metric that tracks the percentage of impressions that convert to clicks.

An example snapshot from Google AdWords below shows this metric graphically.



Click Through Rate (CTR) on Google AdWords



Topics: Definitions