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What is the Consideration Stage of the Digital Buyer's Journey? [DEFINITION]

Written by Nick Simard on 07.27.18

What is the CONSIDERATION Stage of the buyer's journey?

In the second stage of the buyer's journey, also known as the Consideration Stage, your buyer is aware that a solution exists to their problem and is assumed to be conducting research online. This prospect will require nurturing with some form of marketing automation once they have engaged with your content.


Read about each of the stages of the digital buyer's journey


Topics: Definitions