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Wireframe and Sitemap: the Backbone of Your Website

Written by Michal "Micki" Huizinga on 05.15.19

In the age of digitalization, just having a website is not sufficient anymore for any business. Your website has to be orderly structured and provide a unique user experience to convince the customer to buy a product or contact the company. Two key elements play an essential role in meeting these goals: the Wireframe and Sitemap.



A Wireframe is a structured way to design a website. It is generally used to plan the content and the functionality of a page. It takes into account the needs of the users and their journey through the pages. Used early in the development process, it provides the underlying structure of a website. Typically a Wireframe consists of black and white layouts which show the specific size and placement of all elements of the webpage. Features of the site, conversion areas and the navigation for the site are also part of it.


The Wireframe also demonstrates all interface elements that will exist in the final design of the webpage. It is, therefore, a critical part of the interaction design, providing a visual idea of a page and how the page will work. Moreover, it can be used to plan the primary and secondary navigation. One advantage of using a Wireframe is that it can be reviewed and revised quickly and inexpensively. While the page is designed and created, it provides both the design team and the client with confidence about meeting the users' needs at the end.


A well-done Wireframe contributes to an excellent user experience. This directly leads to more visitors that will interact more frequently with the webpage. As a direct consequence, your site will improve in conversion rate and therefore pay off for you and your business.




A Sitemap is a crucial part of your website's SEO strategy. It is literally a map that shows all pages and subpages of your site. While a Sitemap can be a written guide created before the building of a website, for SEO purposes it is generally a so-called XML Sitemap which is coded.


The Sitemap tells search engines about the content of your website. It helps them to find the content more easily and also shows when it was updated last. While it might seem like just a minor aspect of your website, a Sitemap is a necessary element that affects the site's rank in search engines like Google and Bing.


Moreover, a Sitemap can help users to navigate through the website. Many websites provide a Sitemap that entails all subpages. In this case, the Sitemap is a subpage that has links to all the other subpages of your website.


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Topics: Definitions, Search Engine Optimization, Website Development