Paid search campaigns (a.k.a. Search Engine Marketing, PPC, etc.) are a cost effective approach to reaching your target audience. IMG will work with you to clearly define the geographic, demographic and psychographic digital profile of your target market and continuously optimize your campaigns to maximize return on investment.
We will work with you to develop an ad specific to Facebook that has imagery that matches your creative needs and copy that precisely delivers your message.
Based on your company’s target audience, IMG will collaborate with you to create a list of keywords and negative keywords, to inform the ad copy, ad structure and geographic market that will be managed on the Google AdWords platform.
IMG Digital will install the Facebook Pixel and/or Google Tracking Code on your website. These tracking mechanisms allow the platforms of Facebook and Google to identify specific pieces of website traffic and create a custom audience of visitors to your site. We will then “retarget” these visitors.
During the paid search setup process, our internal creative and graphic design team will create a complete set of 15 vertical and horizontal display ads. We will use existing imagery or help you create new marketing assets so your ads represent your brand. These ads will then be “displayed” to your custom audience.
Your website is your most important digital marketing asset. But you don’t want every piece of traffic to land on the same web page. IMG will develop custom landing pages for different ad groups, providing a tailored experience to users and creating multiple conversion paths to increase conversion rates.
It’s time to convert your website visitors into leads! Through a combination of an intense focus on improving user experience (“UX”), developing engaging content and the right calls-to-action (“CTAs”), your leads will convert their way down the marketing funnel.Read more about the buyer’s journey.
Your website is continuously feeding data into Google Analytics, Google AdWords, Facebook Manager and myriad of other platforms. IMG uses this data to optimize your paid search campaigns, making sure you not only get a high volume of leads but the right kind of leads, ultimately increasing your marketing return on investment.