Improvement in Search Engine Optimization (SEO) is the byproduct of a well-rounded digital marketing strategy. The old approach to SEO is not effective and can be counterproductive. Our approach represents current best practices combining both technical, creative and content to accomplish authority in the topics that are important to your profession.

TECHNICAL

TECHNICAL

We will perform an audit of your website’s online footprint. From those results, IMG will develop a strategy to improve website structure, submit for indexing and address any immediate opportunities to improve rank.

WEBSITE: ON PAGE

WEBSITE: ON PAGE

There are many components to “On Page” SEO beginning with developing your keyword population and including url taxonomy, internal linking, site map, user experience navigation and accelerated mobile pages.

CONTENT

CONTENT

IMG will work with you to develop your content to “own the conversation” around the specific terms and phrases that matter most to your business. A robust content strategy for SEO incorporates a series of inbound links that signal to the social and search graphs your area of expertise.