IMG Digital’s marketing services range from content creation and blogging to social media management and email marketing. Our job is to guide clients and agencies by providing the best media options and mix to meet both your budget and campaign goals thereby providing 100% alignment. No matter if you are looking for a small marketing campaign or a full fledged outsourced solution, we will confidently manage all of the necessary details from planning and research to implementation and reporting.
Blogging & Content Marketing
Improve your organic SEO with great content
Content marketing allows you to establish your business as a thought-leader in your niche or industry. The quality and quantity of your blog posts will improve your website’s Search Engine Optimization (SEO), as well. After your content is generated, offer it to prospects at different stages in the buyer’s cycle to push them further down the marketing funnel.
Communicate more consistently and effectively
Email marketing provides an inexpensive way to reach a virtually-limitless audience, and provide invaluable information about customer and prospect habits and preferences.The best email practices are those that include identifying and speaking to buyer personae, having catchy subject lines and irresistible calls-to-action, and personalization.
Search Engine Marketing
Reach leads that are actively searching for you.
There are many steps to accomplishing search engine optimization. Keywords Strategy supported by excellent website copy • Fast website hosting that is based in the U.S. • Clean IP address + clean DNS settings • Website security (SSL certificate + malware scanning) • Sitemaps must be submitted to the search engines and monitored for errors • Errors must be corrected • SEO evolves over time and can take months to see results depending on the condition of the current rankings. New websites can take much longer.
Relevant news drives relevant traffic to your website
Press releases are a great way to improve the visibility of your site on the Internet, which ultimately drives traffic and improves web conversions. Your site will be easier to find on Google, Yahoo! & Bing. IMG Digital + Inbound uses two of the biggest news agencies, PRWeb & PRNewswire, to push out press releases.
- New branding
- New website, or website re-do
- Company name change
- New management
- Change in company policy
Strategic Marketing Consulting
Flexible outsourced services for growing companies
The first thing we need to understand is a Company’s cost per lead and customer acquisition cost. If this information doesn’t exist or is incomplete, we begin by building a model for your business to calculate these critical costs. Once we have established the cost per lead or a plan to establish a cost per lead, we put the system in place to track certain key metrics across your sales & marketing functions on an ongoing basis. Quite often this will require an investment in software licenses for marketing automation or CRM. Our model and method is educational, 100% transparent and transformational in its nature. We teach your team our best practices in building an effective internal marketing department. You will be empowered to run your marketing functions with confidence once IMG Digital + Inbound has left the building. Our results in working with you are guaranteed. You will see an increase in visitors to your website and conversion of those visitors to leads. (All you have to do is turn them into customers.) You will experience a heightened understanding of marketing in today’s environment.