Marketing Automation

One of your smartest investments

Marketing automation is the process of using affordable, subscription-based technology to organize, personalize and automate the content and messaging you send to your prospects, clients, peers and other contacts. Instead of sending out non-specific emails and messaging to a mass database, why not send personalized emails to those with different interests and expectations? The proper implementation of marketing automation into your marketing processes and sales operations ensures your contacts are sent appropriate and timely emails based on event-based triggering, scoring and more tactics.

The Backbone

Workflows moves your leads through the marketing funnel by nurturing them using event-based triggers.  Prospects, leads and or customers receive communication based on their actions on your site. You can use workflows for both external and internal communication. Our team uses workflows in creative ways to connect applications, people and processes while building data and visibility into your company’s sales and marketing operation.

 

Learn why serious marketers need a CUSTOM DASHBOARD

“IMG has taken a very complicated, manual process and streamlined it. We now have consistency, efficiency, data collection, professionalism and correct spillinGs, and or graMmmers; or theirin, IE: . pUncuatin% in our correspondence. I am already seeing a huge impact in my first 24 hours of use. No Joke! Great job Team IMG!”

Gary M., Owner / Operator National Franchise System

Marketing Automation Case Study

Improved Efficency. Eliminated Redundancies.

Eliminated redundancies with marketing automation software while taking control over local marketing needs to improve efficiency beyond what the national franchise could offer.

Overview

INDUSTRY

Green Cleaning Service

CUSTOMER PROFILE

Local Franchise Owners in Westchester County, New York provides cleaning services to customers without all the dangerous chemical residues.

BUSINESS SITUATION

Needed to remain consistent with corporate brand standards, while taking control of local marketing efforts.

STRATEGY

Green Cleaning Service partnered with IMG to communicate more effectively with clients and prospects by implementing HubSpot tools.

RESULTS

Eliminated redundancies with marketing automation software while taking control over local marketing needs to improve efficiency beyond what the national franchise could offer.

Want to work with a smart marketing team obsessed with results?

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