Search Engine Marketing Agency
More than 1/3 of Americans shop online for a product before they go to a store to buy it. It is critically important that your company stays up to date with online advertising as part of your integrated advertising and marketing approach. Company budgets are greatly shifting from traditional spending, such as print advertising, to online spending.
If it is your intention to grow online lead generation, you must pursue both an organic and a paid strategy (including mobile) to drive relevant traffic to your online ecosystem.
There are many steps to accomplishing search engine optimization.
Here are a few…
- Keywords Strategy supported by excellent website copy
- Fast website hosting that is based in the U.S.
- Clean IP address + clean DNS settings
- Website security (SSL certificate + malware scanning)
- Sitemaps must be submitted to the search engines and monitored for errors
- Errors must be corrected
- SEO evolves over time and can take months to see results depending on the condition of the current rankings. New websites can take much longer.
Organic Strategies Include…
- Blogging & Content Marketing
- Search Engine Optimization (SEO)
Paid Strategies Include…
- Pay-Per-Click (PPC) / Google AdWords
- Mobile Advertising: Banner advertising on targeted websites
- Social Media Advertising
Pay-per-click advertising is the practice of pushing ads to web users through a variety of paid channels.
Paid online advertising will reach users actively searching within your target market through the major search engine algorithms: Google, Bing, Yahoo, Yelp, PRWeb, PRNewswire & Outbrain. Geo-fencing by zip codes is available, or you can include a wider range of your target market.
Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website’s pages in search engines like Google. Keywords, meta tags, meta descriptions and actual content all contribute to SEO value.
SEO is an organic form of advertising. Organic means your relevant content will boost your rankings without you having to pay Google or another search engine directly.
Display ads are also known as “banner ads” or “retargeting ads.” The standard size for online ads measures 300px x 250px . When running a PPC ad campaign including display advertising and / or retargeting, the ad platforms require more than just these two (2) most common sizes. For example, Google require nine (9) size variations of your ads for different purposes including all browsers on PCs, tablets and mobile.
With display advertising, you can target users who have visited your site or completed an action on your site in the past. First, you place a tracking pixel on your site. After a user reaches the page on your site with the tracking pixel, we follow the user around the internet showing your ad.
Social Media has become a pay-to-play environment. Advertisements can be sent out to social media (Facebook, Twitter, etc.) users based on their interests, geographic location, and a variety of other self selected criteria to gain followers, boost engagement, increase website clicks and generate leads.