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Simplifying Digital MarketingThe “Full Funnel Approach”

By combining the creative and marketing expertise of our CMO, with the analytical and operational expertise of our CFO, IMG differentiates itself in the marketplace. The result is a fully integrated marketing plan, with superb execution followed by the reporting and analysis required to adapt and optimize the strategy to meet your specific goals.

 

IMG's engagements are based on an hourly model.

  • Strategic Hours" are delivered by our CMO or CFO.
  • Tactical Hours" are delivered by our team of marketing associates.

 

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Tailoring The Right Solution For Your Organization

Delivering measurable digital marketing solutions with transparent pricing.

IMG requires a three (3) month minimum commitment. 

 

PLEASE NOTE  pricing below does not include AVAILABLE DISCOUNTING for six (6) and twelve (12) month engagements.

IMG's Master Service Agreement ("MSA") includes a 30-day cancellation option at any time following our three (3) month minimum.

 

Digital Team

  • 20 Tactical Hours
  • 3 Strategic Hours
  • $3,000 / month

Digital Professional

  • 40 Tactical Hours
  • 5 Strategic Hours
  • $5,600 / month

Digital Department

  • 60 Tactical Hours
  • 7 Strategic Hours
  • $7,500 / month
The Buyer’s Journey has Evolved

The Buyer’s Journey has Evolved

The buyer’s journey is the process buyers go through to become aware of, evaluate and purchase a new product or service and has several distinct stages: Awareness, Interest Consideration and Decision. You can personalize your sales process to the buyer’s context by understanding the buyer’s journey.  By incorporating the buyer’s journey into your marketing strategy, you can further understand your prospects’ specific needs and provide them with helpful solutions.

Leads / Awareness

Prospect is experiencing and expressing symptoms of a problem or opportunity. Continues to research using Search Engines (Google) to more clearly understand, frame and give name to their problem. e-Books, Whitepapers, Editorial Content, Analyst Report.

Marketing Qualified Leads / Interest

Prospect has engaged and is considered an MQL after a predetermined number of defined actions, or “events,” such as content downloads, website revisits or consumption of video content on your website.

Sales Qualified Leads / Consideration

Prospect has now clearly defined and given a name to their problem or opportunity. Committed to researching and understanding all of the available methods to solving the defined problem or opportunity. Case Studies, Expert eGuides, PodCast, Webinar.

Sales / Customer!

Prospect has now decided on their solution strategy, method or approach. Compiles a long list of all available products in the given solution strategy to make a final purchase decision. Free Trial Offer, Product Demos, Deep Dive Consultations, Quotes / Estimates.