Strategic Marketing • Outsourced Digital Marketing, HubSpot Agency, Google AdWords Management, Social Media, Sales Team Enablement, Marketing Technology, Graphic Design

The core of IMG’s strategic marketing philosophy is our “full funnel approach.” By combining the creative and marketing expertise of our CMO, with the analytical and operational expertise of our CFO, IMG differentiates itself in the marketplace. The result is a fully integrated marketing plan, with superb execution followed by the reporting and analysis required to adapt and optimize the strategy to meet your specific goals.

The Best Solution For Your Business

Our mission is to deliver flexible digital marketing solutions with a transparent pricing. All plans are based on an hourly engagement, with time from our CFO or CMO reflected as “Strategic Hours.”

LEVEL 1

20 Tactical Hours
3 Strategic Hours
$3,000 / month

LEVEL 2

40 Tactical Hours
5 Strategic Hours
$5,600 / month

CMO SUITE

60 Tactical Hours
7 Strategic Hours
$7,500 / month

The Buyer’s Journey has Evolved

The buyer’s journey is the process buyers go through to become aware of, evaluate and purchase a new product or service and has several distinct stages: Awareness, Interest Consideration and Decision. You can personalize your sales process to the buyer’s context by understanding the buyer’s journey. By incorporating the buyer’s journey into your marketing strategy, you can further understand your prospects’ specific needs and provide them with helpful solutions.

Leads / Awareness

Prospect is experiencing and expressing symptoms of a problem or opportunity. Continues to research using Search Engines (Google) to more clearly understand, frame and give name to their problem. e-Books, Whitepapers, Editorial Content, Analyst Report.

Marketing Qualified Leads / Interest

Prospect has engaged and is considered an MQL after a predetermined number of defined actions, or “events,” such as content downloads, website revisits or consumption of video content on your website.

Sales Qualified Leads / Consideration

Prospect has now clearly defined and given a name to their problem or opportunity. Committed to researching and understanding all of the available methods to solving the defined problem or opportunity. Case Studies, Expert eGuides, PodCast, Webinar.

Sales / Customer!

Prospect has now decided on their solution strategy, method or approach. Compiles a long list of all available products in the given solution strategy to make a final purchase decision. Free Trial Offer, Product Demos, Deep Dive Consultations, Quotes / Estimates.